28 July 2016

In the spotlight: Twindustrial

Inge Muijshondt
Marketing | MyOnlineStore

In the spring of 2013 Micha was looking for a few industrial lamps for his wife’s hairdressing salon, but he couldn’t find them anywhere. And when he did find a lamp, it was unsafe and of bad quality. He then came up with a brilliant idea. He bought a few old lamps, pimped them and sold some of them. His twin brother Joey saw how successful he was and encouraged him to launch a joint online store. The rest is history…

The name Twindustrial says it all really. We are twins who sell old, industrial products, mainly interior design items to be used at home, in hotels and restaurants, offices, etc. All our products are authentic and unique. None of them are reproductions. And they come from all over the world – Belgium, France and sometimes even Hungary and the Czech Republic. 

Apart from running Twindustrial, we both work in the metal sector, in shifts, which allows us to perfectly combine our two passions.

Well, it travels a very long way… First of all, we look for interesting products that you can’t simply order in a catalogue or have made. In the past two years, we’ve built up a network of distributors that provide us with an overview of their new products via email or phone. We also travel to Belgium and France several times a month to visit markets and merchants. Once we’ve found nice items, we often buy them ‘as is’, so they might still be dirty and not ready for use.

Before selling our lamps, we disassemble them completely, we clean and rewire them, and install a new fitting. Furniture is cleaned and repaired if necessary. We then photograph the products in our studio, which is located in the warehouse, that also serves as our physical store. After we’ve taken the measurements, each item is given a product number. We then put the products up for sale in our online store.

 

Twindustrial.nl, our physical store and our shop-in-shop at Loods 5, that’s the combination that works best for us, as it allows us to offer a comprehensive service, not only across the Netherlands, but also increasingly across the national borders.

The site lies at the core of our company and, combined with social media, allows us to showcase our products. Customers can then choose to order the product they like best online or come to our shop-in-shop to see the product for themselves and possibly buy it there.

 

Twindustrial.nl, our physical store and our shop-in-shop at Loods 5: that’s the combination that works best for us.

Six months after launching Twindustrial we agreed to keep going for three years and pump the money made back into the company. Once these three years have passed, we’ll see where we stand and check whether we’ve reached our targets. One of these targets is for us to work at Twindustrial full-time – and at the moment it certainly looks like we will be reaching that goal! 

We also hope to sell our products all over the world and find even more beautiful and authentic products :). And last but not least, we want to make even more people happy with our products.

One of these targets is for us to work at Twindustrial full-time – and at the moment it certainly looks like we will be reaching that goal!

Yes, definitely – just go for it! Don’t waste too much time overthinking. Less talk, more action!

Send your details to marketing@myonlinestore.com and who knows, we might just showcase your online store soon! 

No webshop yet? Start your own online store today! 

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