Google reCAPTCHA is a user-friendly system to determine whether the visitor to your shop is a human or a bot. This can prevent you from receiving unwanted spam or bot attacks.
Google Ads allows you to place paid advertisements in Google's networks, which consist of 2 million websites, apps and other well-known programs, such as Search, YouTube and Maps.
With Google Analytics 4 you can measure what activities are taking place on your webshop. With these insights you can optimize your webshop based on data.