27 January 2017

Shipping: the key to a successful online store!

Iris Dings
Content Marketing Specialist | SendCloud

It may seem simple, but in reality, shipping parcels is quite challenging. Consumers are becoming more and more demanding, and logistics can make a world of difference. Iris Dings from SendCloud shares some precious tips and tricks to make your online store even more successful through shipping.

Once you’re getting more and more orders, it’s virtually impossible to manage the shipping of parcels yourself, so it can be more than useful to find a flexible, automated shipping partner.
Many shipping companies offer a wide range of contracts and shipping options. You should choose a partner based on the product range you sell. There are countless companies on the market, each with their own shipping services and fields of expertise:

  • Regular post (with or without ‘Track & Trace’)
  • Regular parcel post 
  • International shipping
  • Shipping of larger items, such as furniture
  • Shipping to collection points
  • Custom collection by the customer

This option allows your customers to pick up their own parcels, and includes automatic emails to the recipient. 

Once customers have paid for their purchase, the sale has been completed. But has it really? The shipping process is actually the most important part of the sale, and if you can’t guarantee a smooth shipping process, you’re bound to lose customers. Therefore, you should be aware of all your shipping partner’s rules and agreements.

For example, did you know that you, as an online merchant, are responsible for any loss or damage to the products sold until your customers have received their parcels, unless you explicitly opt for insured shipping? Also make sure you know what your products are worth, because shipping companies often have specific rules for the transport of valuables. The bottom line? Find a shipping partner to suit your needs.

The focus is nowadays increasingly on fast and flexible parcel shipping. The latest trends in this view are:

  • Free shipping for purchases starting from a certain amount
  • Custom delivery, a system that allows your customers to choose the date and time of delivery
  • Delivery to collection points
  • Parcel machines, where customers can pick up their parcels 24/7
  • Evening delivery
  • Delivery on Sundays and Mondays
  • Same-day delivery

Same-day delivery has been popular for a few years now, but relatively few online stores actually offer this service. However, things are expected to change in the years to come. Variants are being developed, such as local bicycle couriers for same-say deliveries. In most cases, same-day delivery is more expensive than regular shipping, which doesn’t make this an interesting option for every single product. However, it’s important to give customers the choice so as to meet all their requirements and put you one step ahead of your competitors. In a nutshell, it’s a win-win!

Don’t underestimate the power of consumers. If an online store doesn’t meet all their expectations, remember your competitors are only a few clicks away. So make sure your online store boasts the right content at exactly the right time. Include clear shipping information up-front, so on the actual product page, to boost your conversion rate (source MetaPack: Delivering Consumer Choice, 2015). And don’t forget to mention whether or not the product is still in stock!


Mijnwebwinkel verzendopties

“The shipping process is the most important part of the sale, and if you can’t guarantee a smooth shipping process, you’re bound to lose customers.”

“Free”… for many people, it’s the magic word! Free shipping plays a key role in e-commerce. Forrester Research has revealed that consumers by far prefer free shipping, but this does, of course, affect your profit margin.

When it comes to free shipping, you can offer different options. The most common form of free shipping only applies to orders above a certain amount, which increases your chances of upselling. Another great option is to temporarily offer free shipping, because it implies urgency and consequently, it pushes consumers to place an order.

In a nutshell, offering various shipping options can create added value for your customers and help you reach your ultimate goal, namely boosting your conversion rate.

Over SendCloud

SendCloud is a smart shipping service for e-commerce integrated with MyOnlineStore. With SendCloud you can ship easier at lower costs with multiple carriers such as DHL, UPS, DPD and Same Day Delivery. You can easily import all your orders, print shipping labels within one click and send automated store-branded Track and Trace emails to your customers.

Iris Dings is a Content Marketing Specialist at SendCloud. With her great passion for online marketing, ecommerce and logistics, she regulary writes articles about how you can get the most our of your online store.

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