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Useful Google services for your webshop

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There are many tools and options to manage and grow your online store. One of the most well-known players in this market is Google, which has now developed hundreds of services to manage online results. In this blog we have listed a number of useful Google services that you can use in your online store.

Google Analytics

Google analytics is a tool that provides insight into all the movements of your website visitors. You can learn more about the behavior of your website visitors. You can get the following information from Google analytics:

  • Which pages have been viewed; 
  • How often your website is visited; 
  • How visitors arrived at your webshop; 
  • Through which device your webshop is viewed, etc.

With this information you can determine which page you want to improve to attract the visitor's attention, or for which device you can best optimize your online store.

Google Search Console

Although almost everyone knows Google Analytics, Google Search Console is less well known. Still, Google Search Console (formerly Google Webmaster Tools) is a useful tool for ensuring your website is healthy and Google-friendly. By using Google Search Console, you as an online retailer can monitor, manage and improve your webshop. You need a Google account for this. You can easily create this on the Google website. 


CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart. It is a test to determine whether you are dealing with a human user or a (ro)bot. A CAPTCHA is relatively easy for humans while it is difficult for bots to decipher. As a result, the tool prevents bots that send spam via your website. Google reCAPTCHA is therefore a good tool to use to avoid spam and bots on your website.

Google AdWords

Available from MyOnlineStore Pro

This Google service is intended to set up advertisements for your website. After you have created a Google AdWords account, you can bid on keywords that are important to you. The highest bidder will appear at the top of the search results with an ad when Google visitors search for that keyword. By using Google AdWords you reach potential customers and your specific target group. In addition, you get clear reports, you can determine your own budget and much more.

Google Tag Manager

Available from MyOnlineStore Pro

Google Tag Manager is a tool to easily tag your online store. These tags are small pieces of code that you integrate into your shop. By using tags, you measure events and thus the behavior of visitors. Google already has a number of commonly used tags ready for you, but you can also create custom tags. In addition to the ready-made tags such as Google Analytics and LinkedIn, you can also add custom tags. Examples of this are live chat functions, a pop-up or showing reviews.

Numbers tell the tale!

Do you want to use Google Analytics and Google Search Console, but are you not very handy with installing them? Then we can set this up for you.

We will arrange this for you for a small fee of €49 (excl. VAT). This way you can get started right away! Request Google Services via this link.