How to obtain Google stars

Updated on: 09 May 2016

When advertising in Google via Google AdWords you can add stars to your ads. These stars are ‘seller ratings’ – simply put, reviews Google collects from various review sites, such as Trustpilot and KiyOh.

To obtain these stars, Google requires you to meet certain conditions:

  • Customers need to search for your site through Google.com, Google.nl, Google.co.uk, Google.de or Google.fr.
  • Your store should feature at least thirty unique reviews from the past twelve months, and boast a combined rating of 3.5 stars or higher.
  • At least ten of these reviews should be in your customers’ language(s).

For more information on this feature, head to the Google Help Center.

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