What is the ‘bounce rate’ in Google Analytics?

The ‘bounce rate’ refers to the percentage of single-page visits – or simply put, the number of visitors that have a look at one page in your online store and then leave immediately.

In most cases, these visitors do not keep browsing your store because the content on the page displayed is not relevant to them.

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Just to be clear, the ‘bounce rate’ in Google Analytics has nothing to do with reachability.